A creative click
Just a passing chance: Juliette couldn’t find pyjamas for her young children, so she decided to design some, have them made, and launch her own children’s brand, Jules & Juliette. “I collected all my friends’ children’s pyjamas to make patterns in every size”. These were her first prototypes, and the first steps in her career as a fashion designer. The pyjamas were soon selling at pop-up boutiques and through direct sales. Juliette decided to enrol at the fashion school ESMOD Dubai, where she learned a new profession and honed her skills. From her employment experience, she retained high professional standards and an ambitious vision. She created a children’s collection complete with Liberty-print dresses, swimsuits, and shorts, and held two fashion shows. Her initiative met with success, and soon her clients were asking her if she would make clothing for them as well. With the same versatility that had guided her career to date, Juliette created and launched a small women’s collection, Capsule by Juliette, which included the flagship jumpsuit that became her signature piece. And then she was off to Singapore: the adventure had begun!

Valuing skilled craftsmanship
When she arrived in Singapore, Juliette concentrated on developing Jules & Juliette and Capsule by Juliette. “For almost 2 years, I felt like I was doing everything in stereo: collections, photo shoots, marketing...” She sold her children’s brand to concentrate on designing for women, travelling to Vietnam and India to meet new suppliers and having fabric dyed in the Pantone® colours of her choice. The next step was deciding to create original prints. Juliette has always had a gift for meeting the right people at the right time. While in Provence one summer, a chat with an interior decorator led to a meeting with an Indian artist who creates prints for upholstery. Juliette followed this lead to Delhi, where she discovered woodblock printing and established a new partnership. “I fell in love with this technique and its aesthetic, as well as the ethics of this woman, who gives her all to preserve this incredible craft while respecting her staff, product quality, and the environment”. Juliette’s first prints were created through this collaboration. Her passion for preserving local craft traditions led her to work with embroiderers, also based in India. “Craft traditions are being lost. I’m thrilled to be participating in the preservation of these skills, and I’m offering my clients unique clothes”. Quality and skill: these are key words for Juliette, who never stops exploring. Another chance encounter put her in contact with an Italian illustrator. Her prints evolved, drawing on graphic, animal, and lyrical inspiration for collections with such evocative names as Birds, Wild Forest, Bliss and San Francisco.

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Rock-bohemian-chic

After the capsules came the collections. Juliette opened her first boutique in Singapore, and her style began to take shape. With her favourite designers—Barbara Bui and Isabelle Marant—Juliette shares a strong identity and a desire to give women the means to feel good about themselves. The theme of women’s empowerment is fashionable, but Juliette’s designs also embody a distinctively French aspect: the famous French touch. They skilfully blend a hint of glamour, a touch of the bohemian and a dose of rock to create a nonchalant look that is utterly chic, reflecting the style of the energetic, feminine Parisienne juggling her daily activities. Made to last, her clothing revisits wardrobe basics: “My clothes always have a detail that makes them distinctive and sets them apart from a pure basic. I love detailed sleeves that make a piece stylish; gathers on a white shirt; wide cuffs and mother-of-pearl buttons. The choice of materials is essential: I only use 100% natural materials”. Among her timeless signature designs are several variations on the jumpsuit she created early on, a bomber jacket, and embroidered pieces. Each season, Juliette introduces new basics that are elegant and easy to accessorise according to the wearer’s style and personality.

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A lifestyle and slow fashion concept

Clothing is at the centre of Juliette’s work, but her collections also include a constellation of accessories that reflect this core. Each collection includes matching accessories such as silk scarves, headbands, clutches, belts, and notepads. The clothing ranges from evening wear to loungewear. Juliette says of her Sous le Figuier candle: “I imagined a candle that would fill the house with the comforting scent of figs, the fragrance of my summers in Provence”. The prints of each collection are echoed in gold vermeil jewellery. “Designing jewellery comes naturally to me, as I worked in the industry for years. My jewellery and collections are inseparable and complementary: they have the same name”. And then there are those chance meetings that blossom into partnerships. With Mathilde, for example, founder of the Dubai-based brand With My Sands, who helped Juliette design her own sandals. Or in Singapore, where she and her graphic designer friend Hélène co-designed t-shirts whose sale profits went towards helping Philippine women launch their own businesses.  Juliette is committed to ethical action. “I try to do my best: I use fabric scraps for my accessories, and I mainly use fabrics with Oeko-Tex® certification guaranteeing they are free from harmful substances. I visit my suppliers and make sure their employees are treated well. I only use natural, comfortable materials”.